So, What is Marketing?

We noticed that on a leading marketing website, there is an article with the same title – Just What is Marketing? This is a great question and the answer usually boils down (as in the above article) to many tactics, such as advertising, brand management, sales, service, pricing, email marketing, etc. It’s a good start, but far from complete.

And that’s one of the problems with the web. There are many websites with people claiming to be marketing experts. In fact, if you go to a search engine like Google and type in marketing, you will come up with over 16,000,000 web pages! While you may have many people claiming to be marketing experts, it’s hard to even know what marketing even means.

Marketing is not a strategy.

When most people think of marketing, they think of marketing strategy. People associate marketing with tactics, in part because they’re fun. Advertising is fun, promotions are fun, and so is sending emails…

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