Marketing Research & Elements of Marketing Research

Marketing research “systematically collects, records and analyzes data about problems related to the marketing of goods and services”.

Market research, on the other hand, is only a part of marketing research that covers a few aspects of marketing. It is only a sub-function of marketing research’ Some companies use “market research” to describe the study of revenue size and similar geographical distribution in markets. However it fails to cover the idea of ​​research into the effects of marketing efforts on markets, for which the term marketing research is appropriate. Elements of Marketing Research.

1. Market Research. It covers aspects related to the size and nature of the market in which export markets segment consumers by their age, gender, income (market segmentation), economic aspects of marketing, etc.

2. Sales Research. It relates to regional variations in sales areas, measuring salesman effectiveness,…

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