The advent of the Internet has opened up new avenues for doing business. According to a survey, India will have around 500 million internet users by 2017. This provides an exciting opportunity for businesses to sell their services and products to a growing population of Internet users.
The Internet has brought with it new ways of marketing. Obviously, traditional marketing or outbound marketing methods that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral do not work on the Internet.
Inbound or online marketing is marketing on the Internet or in the digital realm. It takes into account things like page ranking in search engines, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the exact audience that a particular business wants to advertise to. To
The need for marketing products and services…