Mention digital marketing and you are constantly reminded of the changes happening in this industry every day. We are six months into 2021, and in this Covid-19 crisis, digital marketers are constantly looking for new tactics, strategies to acquire customers for their consumer products and services. According to industry experts, 2021 is the year when the industry ditches dead-end marketing strategies and embraces new technologies to reach consumers and increase sales. This article titled “The Future of Digital Marketing?” Throws more light on concepts.
Digital marketing in the future
A. Shoppable Posts
The Covid-19 pandemic has brought unprecedented problems of social distancing and lockdowns to many parts of the world. With consumers looking for easy ways to shop, digital marketers came up with the brilliant concept of shoppable posts. So, when a user browses a social media platform, he comes across a shoppable post (product/service) that contains a given link.