The art of marketing a product, service, government agency, political candidate or non-profit group is not something you learn overnight and still have to get right. Marketing is a tough game and there are winners and losers, and market share is at stake, meaning profits and even survival. So, without wasting any more of your time, I would like to take this opportunity to recommend a few books to you:
“Marketing Warfare” By Alrez and Jack Trout. 1986.
Full of interesting quotes and short case studies, where the author tries to find correlations to match his premise. Sometimes it works and sometimes it doesn’t. I called this book “What would Machiavelli do?” compared to Which was more than a tongue and cheek book. This book is meant to be serious and it makes you think. I don’t think I would recommend it to anyone, I felt it was a hastily written book and an attempt to appeal to the warrior type of small business man. He gave examples of actual Jung Karl.