What Responsibilities Does an FMCG Account Manager Have?
Like any other company, the account manager always plays a key role when it comes to customer communication. Most of the time, they are responsible for customer care. In the case of fast-moving consumer goods, the challenge is much more difficult because the client’s business can be fast-paced.
One can easily see that these companies are bigger and appear to be more stable. However, such an appearance involves similar effort. The work involved in these companies is intense. Thus, the account manager basically needs to be flexible and dynamic at all times. Another thing to expect is that he should be able to organize and maintain his team.
Account managers always need to be creative in loss control. Otherwise, they will not be able to maintain the relationship with the customers. Another thing is that he should also maintain good teamwork with his staff. Otherwise it will be difficult…