Word of mouth marketing has been around since long before the dawn of modern electronic communication and long before the Internet. It is therefore surprising to see that even today, the two concepts are seen as complementary to each other.
What is Word of Mouth Marketing?
This form of marketing is often called Word of mouth advertising, which involves the process of actively encouraging and influencing organic conversation about a product, brand, resource, or even a specific corporate message or event. It is then left to your employees, clients or customers to spread the word and advocate for the core message. A more commonly used phrase for this is to refer to it. Viral marketing.
It is well known that this comes with the benefits of being positively perceived when reaching a target market. However, it has its disadvantages if the message is unclear and aimed at prejudice against a particular group, whether ethnic, cultural, sexist,…