Why Sales and Marketing MUST Align

Let’s talk about a sales and marketing problem that most companies have struggled with for years. I’m not talking about lead generation, market share, or customer retention, although it affects each of those things and more. I’m talking about the chasm that separates sales and marketing.

Take a look at a typical day in the life of both sales and marketing to see if you relate to…

A day in the life of a marketer

A marketer works hard to generate leads for his sales team. She optimizes conversions on her company website, delivers email campaigns, creates landing pages and delivers valuable gated content. Her work generates a steady stream of leads, which she immediately passes on to the sales team. Because, after all, more leads are better, right?

Our marketer works hard every day to create valuable marketing content and sales support content. She sends emails to the sales team to notify them as each new piece of content is finalized. She also uploads…

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