The ability to increase website conversion rates is essential to higher online profits as it will immediately reduce customer acquisition costs as you are generating more sales with the same traffic. This means that even a modest 10% increase in conversion rate can literally increase gross profit by 20% or more. Now in an ideal world, you’d make systematic website optimizations using detailed on-site and traffic analysis to isolate under-performing sales tools and then fine-tune them in a process that would typically take over a year to complete. Takes 4 to 6 weeks. However, if you don’t have that kind of time and need to increase website conversion rates quickly, here are three proven strategies to consider:
- Optimize paid traffic campaigns
- Adjust prices.
- Edit the sales funnel.
Optimize PPC and paid traffic campaigns
Most PPC experts are only interested in driving traffic and reporting average cost-per-click and click-through rates when they should really be focusing on conversions. If you are using Google…