The Fundamentals of a Successful Corporate Social Media Policy

The latest statistics report that LinkedIn now has more than 100,000,000 users and Twitter has more than 175,000,000. But Facebook leads the pack with over 640,000,000 users – twice the population of the entire United States!

So what does this have to do with work, you may ask? Well, consider these incredible statistics as reported last year by NetworkBox, an online Internet security firm:

An analysis of more than 13 billion business URLs in 2010 indicates that about 7 percent of all business Internet traffic goes to Facebook. The report also shows that 10 percent of all corporate bandwidth is used on YouTube!

Bottom line – chances are that on any given work day, your employees are online. Whether your corporate culture embraces social media, despises it (or simply doesn’t understand it), implementing a social media policy in the workplace is critical. Any business that doesn’t have a solid policy, or doesn’t train its employees on the dos and don’ts of…

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