B2B (Business to Business) portals are becoming a way for small and medium enterprises (SMEs) to do business. These portals facilitate establishing new business relationships between companies and also support existing relationships. It can be called e-marketplace. A B2B portal basically serves as a platform for wholesalers, retailers, distributors and manufacturers to conduct their business activities online. Some of these B2B portals even offer free business directories and local yellow pages.
B2B online marketing is an integral part from the buyer’s perspective as well as the seller’s perspective. For buyers it facilitates finding new suppliers, following purchase requests, and searching for used or new goods. From a seller’s point of view, it makes it easier to find buyers for their products, they can sell new and used products online.
Cost benefits for SMEs
A B2B website is a low-cost electronic means of communicating about your products or services to target…