Music Marketing and Promotion – What’s the Difference?

What is the difference between music marketing and music promotion?

Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s look at marketing first.


Marketing is about getting your target market to know who you are, what you have to offer, why you’re offering it, and what they want from what you’re offering. Marketing is about getting to know, like and trust your target market.

Does your target audience know you? For your target market to know you, they need to know you exist. Your target market needs to know about you and your music. How do you do that? You show where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need a presence in front of them. You can do this by doing it where your target market hangs out, posting flyers where they are, or online…

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