Making Digital Rain

To be an effective marketer in today’s digital age, you need to understand the basic concepts and strategies used by online marketers. Today’s marketer needs to be a digital rainmaker, understanding that digital rainmaking is about generating business results online. Digital rain begins when marketers know how to generate customer leads and evaluate online consumer behavior data generated digitally across multiple platforms and technologies. In essence, today’s digital rainmaker needs to know where and how to meet their customers with a digital handshake.

But those who aspire to be digital rainmakers must have a basic understanding of marketing principles before they can make digital rain. They should understand that digital marketing is an exchange through which one party creates a market to fulfill a customer need in exchange for some value. Often, the price is currency, but it can also be a barter arrangement whereby the provider receives some…

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