Germany’s Back-Office Segment Shows Strong Growth

Sitel, a BPO provider, has 60,000 employees in 27 countries. It currently has 5 sites in Germany with over 3,000 employees. Sitel’s German operations are set up as multi-channel centres, meaning that services can be provided using all relevant media.

Germany Trade and Investment was instrumental in setting up these centers as the body provided market analysis, intelligence and guidance on the right locations to set up operations. Janine Woelki, Sitel’s Marketing Manager for Northern EMEA, tells SSON how the services in Germany have built trust and confidence in the market.

SSON: Why did Sitel choose five locations in Germany to set up BPO operations?

JW: Looking at EMEA, overall, Germany is a very strong market for BPO businesses. We wanted to cover the German language with German residents. Sitel is an American company, so we wanted to provide this language at the best quality level. From a recruitment point of view, Germany is the best place. We are in five locations and choose…

Leave a Reply

Your email address will not be published. Required fields are marked *