What Is SEO, and What Are Its Benefits?

Search Engine Optimization or SEO is a process designed to increase organic visibility for specific search queries and thereby improve your site’s ranking. SEO works to improve traffic to your website, both qualitatively and quantitatively, by making some onsite changes. This includes: focusing on speed, content of web pages, interactivity, mobile friendliness, and other basic web vitals.

A successful search optimization meets the needs of the customer and follows the practices and specific guidelines of search engines like Google and Bing. The heart of a successful SEO is anticipating and understanding the customer’s intent and offering the best solutions and answers as well as providing the appropriate content they want to see. It’s the best way to reach out to customers to learn more about customer needs and habits, as well as build a sales channel for your business.

Benefits of SEO

  1. Organic search brings more customers.

About 53.3% of consumers opt for organic…

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