With the proliferation of online staffing sites like Elance, oDesk and Guru that bring together freelancers from around the world to work and compete on projects posted by clients from similar global backgrounds, I’ve seen That the prices of services like logo design have gone down. Never-before-seen levels.
I would even go so far as to say that clients are walking away, paying virtually nothing for the logos they get from designers.
This is not a healthy trend at all. And for this unwanted trend, I think these freelance logo designers themselves are responsible. After all, if no one takes a job that pays that much, we’ll be in a situation where fixed prices remain respectable. Instead, today we see a situation where there is virtually no limit to how low prices can go.
With this background in mind, I offer tips on how freelance logo designers can continue to command good, if not premium rates for the services they offer.