Understanding the role of promotion and event marketing within any campaign requires a clear understanding of the function of promotion and the impact it has on achieving marketing goals.
By design, individual or short-term promotions lead to an immediate response, while long-term, repetitive campaigns are designed to increase customer loyalty to a specific product or service.
Keep it simple!
It is important to remember that promotions need to be simple – for the product and for the customer. The product can be anything from radio stations to coffee cans. The goal is always to get the product into the hands of the consumer. You can achieve this goal through a promotion or through an event, but they have different elements from start to finish. Promotions are (minimum) two weeks long and can last for a few months. Events typically last from one day to one week and serve multiple purposes for the client.
Promotion and event marketing are often viewed as one entity, but both require clear, precise goals that…