Successful Marketing Tips For A Paintball Field

‘Build it and they will come’ is a phrase popularized by Kevin Costner’s film ‘Field of Dreams’. Although this phrase is actually referring to a baseball diamond in the middle of a remote cornfield, for some reason many new small businesses think it applies to them. Often the excitement for their new venture turns their perspective into thinking that the business they’re about to open will be so new that all they have to do is open the doors and they’ll be flooded with new customers. . While this may be the case, it is extremely rare and even more so for a business that appeals to a limited population such as a paintball arena. The fact of the matter is that if you don’t have a complex marketing plan in place at least 8-10 weeks before Opening Day, you’re already setting yourself up for failure.

An unfortunate statistic for small businesses is an 80% failure rate in the first 18 months. Forbes magazine will tell you the main reason is that they run…

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