Not All Marketing Consultants Are Created Equal

People in my interviews (HMA) discover through hidden marketing assets how to engage the client. How to design a system specifically for them and implement it over time, usually within 3 to 6 months. These results come from a systematic series of experiments.

What consultants do is develop a unique selling proposition. Many top companies have great USPs, and take Toyota, which is recognized as number one for reliability. Solid Comfort, the furniture maker says in its USP: “99.9% on-time delivery.” This was just one item in his Ten Point Promise.

Another USP would be: “We offer a 10-point promise of reliability to help increase your profits.” This USP is helping Solid Comfort to record sales 2 years in a row. They have integrated it into their brochure. They have integrated it on their business cards and on their website. I have to emphasize to HMA Consultants that the beauty of this marketing system is that steps 1 and 2…

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