Digital marketing is a method that covers all marketing techniques and strategies through online platforms. This approach to marketing is also defined as an umbrella for all marketing activities for products or services that follow various online platforms. With the gradual increase in technology and innovation, various business units are implementing a digital approach to their marketing activities.
In a simple way, it is also called promotional approach for various products or services through internet or electronic media. Thus, it differs from the traditional marketing approach mainly because of its effectiveness and its market penetration rate.
Hence this marketing approach covers or checks, based on different likes or views, conversion rate to sales, niche, and related content. Along with the Internet platform, which is closely related to this marketing approach, it also includes instant mobile messaging, mobile apps, electronic billboards and other channels.