Creativity and Entrepreneurship

We will begin our assignment by discussing the sources of new ideas. We will then examine methods of idea generation, creative problem solving, product planning and development processes, and then e-commerce. We will then generate several new ideas using brainstorming, the checklist method, and free association. We will apply the product development phase to our new ideas and conclude our discussion with two e-commerce alternatives.

Sources of new ideas include customers, existing products and services, distribution channels and even the federal government (Hisrich, 2008). Patent office files are full of new ideas and government regulations can lead to new product ideas. Research and development is the main source of new ideas and can take place in a formal lab or garage or basement.

Many methods can be used to generate new ideas. In focus groups, a moderator guides a group of people through an open, in-depth discussion. This group usually…

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